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Valuing your customers from quality information to quality relationships through database marketing by Angus Jenkinson

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Published by McGraw Hill Book Co. in London, New York .
Written in English


  • Database marketing.,
  • Total quality management.

Book details:

Edition Notes

Includes bibliographical references and index.

StatementAngus Jenkinson.
LC ClassificationsHF5415.126 .J46 1995
The Physical Object
Paginationxiv, 371 p. :
Number of Pages371
ID Numbers
Open LibraryOL788610M
ISBN 100077079507
LC Control Number95020988

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Book Description: This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers .   What is a book of business worth in the free market? The quick and dirty answer is somewhere between one to two times gross revenue. That's for an independent practice.   Our top three tips to help you maximize the value of your business are: 1. Prepare for the Sale. Start preparing long before you put the business up for sale. Get your books in order, and make sure there aren’t any accounting or reporting mistakes. These can slow down the sale process, and make it difficult to maximize your value. to estimate the informational content value of the customer or customer database. However, the cost approach may not be feasible if replacement or rec-reation periods for an asset are long. This approach does not value the business expectation value of the customer relationship. Thus, it is used infrequently in valuing customer .

  The easiest way to know how much your copy of a book is worth on the open market is to check on how much similar copies are currently being offered for. Fill out this form with enough .   For a simple estimate regarding the potential value of your business in a sale, you can use our free business valuation calculator. It will estimate the value of your business based on your industry, current sales, and current profit. The three steps to determine the value of a business . Valuing customer relationships involves an understanding of the business a whole. This is important so the value contribution from the customers can be isolated from the other drivers of value such as .   Bringing value to customers strategy #1. Make motivational programs. Here are the most popular types of motivational programs you can use via email: Discounts. You can offer a discount to high-spending customers. Your .

Book value is total assets minus total liabilities and is commonly known as net worth. Book value = Net worth = Total assets – Total liabilities. The book valuation technique is usually used as a method of . It is much easier to make money off of a current customer than acquiring a new customer, or as Joel Book says, "It costs anywhere from 5 to 10 times as much to acquire a new customer as it does to retain and grow an existing customer." Your customers often have much more value . Let’s say your customers’ average month value is $ , buyers * $70 = $7 million customer list value. You can also fine-tune this calculation to allow for the decreasing value of customers as Author: Jack Schmid. Customer value is the satisfaction the customer experiences (or expects to experience) by taking a given action relative to the cost of that action. The given action is traditionally a purchase, but could be a sign-up, a vote or a visit, while the cost refers to anything a customer .